The Art of Choosing and Creating the Ideal LinkedIn Background Picture

The Importance of a LinkedIn Background Picture

Are you wondering why you need a LinkedIn background picture, or if it’s worth the effort to create one? The short answer is yes – a LinkedIn background picture is an important aspect of your profile that can help you stand out and showcase your personal brand. Think about it: when someone lands on your LinkedIn page, the first thing they see is your profile photo and background picture.

This makes them crucial elements in creating a great first impression. A well-crafted background picture can make your profile look more professional, credible, and memorable.

Not having one could leave an incomplete or unprofessional impression on anyone who views your profile.

LinkedIn Background Picture

What is a LinkedIn Background Picture?

Your LinkedIn background picture, also known as a cover photo, is the large image located behind your profile picture and headline. Its purpose is to showcase your personal brand and make a strong first impression on potential clients, employers, or connections.

A well-designed background picture can help you stand out in a sea of profiles and communicate your values and expertise to visitors. It’s like the cover of a book – it should draw people in and make them want to learn more about you.

Definition and Purpose

A LinkedIn background picture serves as an introduction to who you are professionally. It gives visitors insight into your personality, work style, industry, or company culture without having to read through your entire profile.

Think of it as an opportunity to tell your story visually – what motivates you? What are you passionate about?

Showcase these elements through your background picture. The dimensions for the LinkedIn background photo are 1584 x 396 pixels with a file size of up to 8 MB in JPEG, PNG, or GIF format.

Make sure that the image is high-quality and not pixelated or stretched out when uploaded onto the platform. A poorly designed cover photo can hurt rather than help your personal brand so it’s important that you get this right from the beginning!

Example LinkedIn Background Picture

How to Choose the Right LinkedIn Background Picture

If you’re on LinkedIn, you know that your profile picture and background picture are two of the most important elements of your profile. While your profile picture is the first thing people see when they search for you, your background picture can help set the tone for your entire page. Choosing the right background image can be a bit tricky, but it’s definitely worth putting some thought into.

Consider Your Industry and Profession

The first thing to consider when choosing a LinkedIn background picture is your industry and profession. If you’re in a creative field like graphic design or photography, you may want to choose an image that showcases your creativity or artistic abilities.

On the other hand, if you work in finance or law, you might want to choose an image that portrays professionalism, such as an office setting or a city skyline. Take some time to think about what kind of message you want to convey through your LinkedIn page and choose a background picture that aligns with that message.

Reflect Your Personal Brand and Values

Your LinkedIn profile should reflect both who you are as a person and what you stand for professionally. Your background image should reflect this as well. Consider using an image that represents some of your personal values or interests outside of work – whether it’s hiking in nature or spending time with family – without being too personal.

You also want to make sure that whatever image you choose aligns with your personal brand or professional reputation. If one of the key aspects of your brand is attention to detail, for example, then choosing an image with sharp lines will emphasize this attribute.

Use High-Quality Images That Align With Your Message

No matter what type of industry/profession or personal values/brand you have, it’s essential to choose a high-quality image. The image must look sharp, not pixelated or blurry.

A high-quality image will showcase your attention to detail and professionalism. You can use stock images or even consider hiring a professional photographer to capture the perfect shot.

Make sure that the image you select aligns with your message and communicates something about who you are and what you do. With so many people on LinkedIn, a strong background image can help set you apart from your competition.

Examples of Great LinkedIn Background Pictures

Showcase Different Industries/Professions

One of the best ways to choose a LinkedIn background picture is to find inspiration in those who have done it successfully before you. Take a look at profiles belonging to people in your industry or profession and note what they have chosen as their background image. If you’re a lawyer, you might want to look for examples of other lawyers’ profiles.

You can search for people on LinkedIn by entering keywords related to your profession. Another way to find inspiration is by looking at profiles outside of your industry.

For example, if you’re a marketer, you might be able to learn something from the profile of an artist or photographer. The key is finding someone whose profile resonates with you and whose background image aligns with your personal brand.

Highlight Unique Design Elements

A great LinkedIn background image doesn’t just showcase your profession or industry – it also includes unique design elements that help set you apart from others in your field. This could be anything from an interesting color scheme, typography that stands out, or incorporating graphics or photos that are unique and eye-catching.

For example, instead of using a standard headshot against a plain white background as many professionals do, consider including photos showcasing some aspect of your work or branding. If you’re an author, this could mean including images related to the book cover design process or behind-the-scenes shots from book signings and events.

Tips for Creating Your Own LinkedIn Background Picture

Use online tools or hire a professional designer

Creating a standout LinkedIn background picture doesn’t necessarily require professional design skills. There are many online tools available that allow you to easily create your own graphics, such as Canva, Adobe Spark and PicMonkey. These tools offer templates and design elements that can be customized to fit your brand’s color scheme and style.

If you prefer to leave the work to the experts, consider hiring a freelance designer or working with an agency. A professional designer can take your vision and create a unique and visually appealing background picture that aligns with your brand message.

Design your own background image

Incorporate your brand colors and logo

One of the key components of creating an effective LinkedIn background picture is incorporating your company’s brand elements such as color scheme and logo. This helps to reinforce consistency across all platforms where your company is represented. When selecting colors for the background picture, choose hues that align with your company’s branding guide.

Use no more than two or three colors in order not to overwhelm the viewer’s eyes with too much visual stimulation. Including the company logo in the picture is also important: it helps people identify you at a quick glance thus increasing recallability.

Avoid clutter and keep it simple

It can be tempting to pack as much information into your LinkedIn background picture as possible; however, this approach often results in cluttered visuals that overwhelm viewers. Instead, keep it simple by focusing on one main message or idea. Consider using images or graphics instead of text when conveying information on the background image; visuals are more likely to capture someone’s attention than text alone.

Remember that white space is also an important element in any design project including backgrounds: use it wisely! It makes images stand out while keeping design clean.


Your LinkedIn background picture is an essential tool that can help you stand out in a crowded job market. It is a way for you to showcase your personal brand and values while providing a glimpse into your professional life. By considering your industry and profession, reflecting your personal brand and values, and using high-quality images that align with your message, you can create a LinkedIn background picture that will help you make an excellent first impression with potential employers or clients.

Remember to keep it simple and avoid clutter in the design. You don’t want to distract from the message you’re trying to convey.