Increasing Your Online Visibility: Expert Tips

We understand the significance of maximizing your online presence and reaching your target audience. In this comprehensive guide, we will provide you with valuable insights and expert tips to enhance your online visibility and surpass your competitors.

Increasing online visibility

The Importance of Online Visibility

Establishing a strong online presence is paramount for businesses in the modern era. Improved online visibility enables you to attract more visitors to your website, increase brand recognition, and generate higher organic traffic. By implementing the following strategies, you can significantly enhance your chances of outranking competing websites and capturing the attention of your target audience.

It really doesn’t matter how good you are and what you do. It does not matter which solution your company offers. It doesn’t even matter that you work harder than all those other companies. The most important thing is that you are visible online. If your target audience does not know that your company exists, they cannot choose you.

The competition is fierce and your target group has extensive options to orient yourself online. Your customer expectations have unlimited access to online channels where they come into direct contact with your competition. You can really only really distinguish yourself in one way and increase your online visibility: from your people and your personality.

We live in a world where the experience economy has transformed the process of orientation. The online world is no longer just a place with webshops, but the place where B2B customers can extensively orient themselves on the best options for solving their problems.

Online Visibility

This orientation makes a huge contribution to the choice of a particular service of the product, possibly linked to the supplier that provides the best (online) answer to their problem.
Did you know that at least 75% of B2B decision makers research online before they are likely to engage with you? It is therefore important that you are increasingly focused on optimal online visibility of your product or service and the way in which your target group can best help you to offer the best solutions.

Cases, products, experiences must be presented online in such a way that it appeals to the imagination and persuades your target group to want to know more about you.

The goal is to lay a foundation for your prospects to create so they can take the step to want to know more about your business more quickly.

Clear and attractive message

1. Be clear and attractive online

Did you know that 83% of the information our brain processes comes through our eyesight? If your online assets look clear and attractive, this can be a driving force to grab the attention of your target audience.

Important in the development of your website, your social media channels, even the company presentation is that you determine the best subject. Surprise: these resources are not about you or your company.

These resources are about your target audience. This means that your future customer must recognize themselves in your online marketing communications.

You do this with images in which your target group recognizes themselves, with a clear message and with a solution that is ideal for them. This way you don’t have to place all kinds of brilliant and often complicated lines of text. The old ‘talk-picture’ principle actually works much better here.

Why do you think those detergent and toothpaste commercials have been doing it so consistently all these years? Brush your teeth white with….. (and then a happy family with white teeth). It is actually not difficult to come up with a good message, but we make it very difficult for ourselves!

Stop that! Keep your message and images simple. Make sure your target audience is the center of attention.

2. Ensure that they can see your BRAND

Stop talking about products! You don’t distinguish yourself as an organization from other companies in that, do you? Your strength lies in your company, in your brand! So also clearly show your brand identity.

We are increasingly longing for companies and organizations to stand for something. Brands that dare to show their character. Launching a good online campaign once is simply no longer enough. Branding also means more than designing a beautiful house style in a nice ‘look & feel’.

Your brand identity is the basis of your marketing and sales. An authentic identity inspires, gives direction and offers guidance. This ensures:

  • A clear position in the market
  • More attractiveness of your company
  • Better distinctiveness
  • More loyalty from customers and relations.

A clear brand identity not only provides a clear image to the outside world, it also provides forward energy internally and helps to get everyone on the same page.

3: What is your audiences’ experience?

When it comes to driving sales and increasing engagement with your audience, think about the experiences, problems and issues your target audience faces on a daily basis.

Individuality is at the heart of these experiences because your prospects want to feel “heard and understood.” Study your target audience – preferably your ideal customer – and record what they say. Especially their daily comments during conversations are so interesting, because that is precisely what is recognizable for the rest of your target group.

It’s actually not difficult, because you don’t have to come up with it yourself. Just let your customers bring you the solution. 😉

Audience experience

4: Focus on clear communication

It has been proven many times that when your visitors cannot find what they are looking for on your website or your LinkedIn profile, they quickly give up. This has a number of reasons:

  • They are given too much information
  • She doesn’t get the message
  • They do not recognize themselves in the message

We receive so many stimuli throughout the day that our ability to concentrate has dropped to a new low. This also applies to your target group, who often come into contact with you via LinkedIn, your website or another online channel.

Know that you only have 3 seconds to attract attention.

3 SECONDS!!!!!

In that time they should see:

  • What you help solve
  • Who you help
  • How they can get in touch with you

Thats’s IT!

That is not difficult, the challenge that we always face as sales and marketing specialists is that we want to tell way too much. And that is not necessary at this stage. That will come later, when they come to visit you or when you visit them.

5: Personal visibility for higher engagement

Engagement is the key to success in your online visibility. With engagement, people show some kind of engagement with your post by commenting on it. Not only does engagement show that someone appreciates your posts, it also influences the algorithms of the social media channels.

You get the best engagement when people recognize themselves in your message and when they can identify with you. Personal visibility from your organization is therefore essential! The more human you make your organization, the clearer it is for your target group with whom they do business.

People want to do business with people.

So, actually, engagement is the most important thing in B2B, both because of the technical algorithms, but also because we as humans simply work from engagement.

6: Customer service is key

A consistent way to connect with new people again and again is by providing excellent after-sales service. First impressions count and interaction with your customers during and after projects must be maintained at a consistent, high level. Everyone in your organization must put the customer first. No matter how diverse the role is.

This means that everyone in your organization needs to know what your brand message is and how to make it visible online. Organizations like Coolblue show how powerful this is. Don’t underestimate how much care they put into this.

When you have optimally supported your customer, you can make use of their satisfaction. Request an assessment of your product, so that you can show it again via Google, via LinkedIn and via your website.

But also ask if this satisfied customer can recommend you to another company.

A very simple and accessible way to continuously expand your online visibility.

Visit Regularly

7: Being visible online is and will remain fundamental: visit us regularly

Out of sight out of mind.

As indicated earlier, we receive a lot of impressions every day. Meanwhile, you yourself are very busy at work. It is and remains the seller’s challenge to regularly come into the picture.

As superficial as it may sound, if you don’t show yourself, the chances are small that your target group will think of you when they need you.

Conclusion

How LinkedIn can help

In B2B, LinkedIn is simply the best online channel to work on your personal visibility.

LinkedIn is known as the platform where the visibility of your posts lasts the longest. After the first day, less than half of the final reach (after a full week) has been achieved. On day 4, the increase is only minimal, making it a good time to place a new ‘visibility action’.

Remember

Keywords in building your online visibility are:

  • Continuous
  • Know your customer
  • Personal

Do you have this in your base? Then you have an extremely powerful online visibility.