Maximizing Your LinkedIn Presence: The Power of a Personalized URL


As an expert in your field, having a professional LinkedIn profile is essential. It is the go-to platform for professionals to find and connect with other users.

Your profile should not only showcase your achievements, skills, and experience but also reflect your professional brand. One effective way to achieve this is by creating a personalized LinkedIn URL that reflects your brand and makes it easier for others to find you.

Linkedin URL

Benefits of changing your LinkedIn URL

By default, your LinkedIn URL may contain random numbers, which looks unprofessional and offers no insight into your professional identity. However, customizing your URL with your full name or profession (e.g., or can make it easier for people to locate your profile and enhance your search engine rankings. Having a personalized URL not only makes it easier for others to find and remember you, but it also boosts the professional image you portray.

In addition to boosting professionalism, it makes sharing your profile much simpler; rather than having a long string of random letters and numbers at the end of your link, you can create an intuitive custom URL that reflects who you are as a professional.

By optimizing your LinkedIn profile with relevant keywords and including them in your custom URL, you boost the chances that people searching for those terms will come across your profile on Google or other search engines. In today’s competitive job market, any extra edge can be invaluable – so why not make something as simple as creating a customized LinkedIn URL work in your favor?



How to Change Your LinkedIn URL

Changing your LinkedIn URL on your desktop

  1. Log in to your LinkedIn account and go to your profile page.
  2. Click the “Edit public profile & URL” button located at the right-hand side of the page under your profile photo.
  3. Look for the section titled “Edit Your Custom URL” which will display underneath your profile picture and click on the edit icon (pencil) next to it.
  4. Type in the new custom URL you would like to use, keeping in mind that it must be between 5-30 characters and not already taken by another user.
  5. Once you have entered a valid custom URL, click on “Save”.
  6. You will then see a message confirming that your new custom LinkedIn URL has been updated.
How to change URL

Changing your LinkedIn URL on mobile devices

  1. Open the LinkedIn app and log into your account
  2. Tap on your profile picture located in the top left corner of the screen
  3. Tap on “View Profile” option from drop-down menu situated below Profile Picture
  4. Tap “Edit” option present beside Public Profile option
  5. Click/tap Edit My Public Profile Settings
  6. Scroll down till you find Customize Your Public Profile sections, here tap/touch Edit by selecting Edit next to Update public profile settings
  7. Type in a new unique custom url(you will notice a pencil icon beside existing url)
  8. Tap Save

Additionally, LinkedIn provides screenshots and visual aids throughout the platform to guide users through the process. Additionally, video tutorials are available on LinkedIn’s help center to assist users in changing their URL.

Best Practices for Changing Your LinkedIn URL

When choosing a custom LinkedIn URL, it’s important to remember that this URL will represent your professional brand online. Therefore, it’s essential that it is memorable and reflective of who you are as a professional.

Here are five tips for choosing an appropriate LinkedIn URL;

1. Keep it short and simple

2. Use your name

3. Make it unique

4. Avoid special characters or symbols

5. Consistency across platforms.

By following these tips, you’ll have a personalized LinkedIn URL that represents yourself professionally and adds another layer of credibility to your profile!


Changing your LinkedIn URL is a small but significant step in building a strong and professional online presence. By personalizing your URL, you can improve the visibility and credibility of your profile, making it easier for potential clients to find you. Additionally, having a memorable and professional URL highlights your attention to detail and commitment to presenting yourself in the best possible light.

If you haven’t already done so, we highly recommend taking a few minutes to change your LinkedIn URL today. It’s a simple process that can have a big impact on how others perceive you online. Remember to choose an appropriate URL that reflects your professional brand and maintain consistency across all online platforms for optimal results.

So why wait? You’re one click away from updating your profile!