by Karin Muller | Jun 10, 2025 | Sales and Marketing
The Basic Principles of Marketing Automation Explained Marketing automation sounds fancy, but it’s really just smart software that does your marketing work for you. Think of it like having a really good assistant who never sleeps and remembers everything about... 
by Karin Muller | Jun 4, 2025 | Sales and Marketing
The Benefits of Account-Based Marketing for B2B Companies Key Takeaways Benefit Impact ROI Boost Personalization Custom messages for each account 40% higher engagement Team Alignment Sales and marketing work together 36% better conversion Higher ROI Focus on best... 
by Karin Muller | Aug 10, 2023 | Sales and Marketing, Sales optimization
Outbound Activities You Should Do When Social Selling The Power of Social Selling Outbound Activities Definition and Significance of Social Selling Imagine yourself in your coffee shop casually scrolling through your social media feeds enjoying cute puppy pictures and... 
by Karin Muller | Aug 7, 2023 | Sales and Marketing, Sales optimization
Inbound Activities in Social Selling: Maximizing Sales Introduction to Social Selling Inbound Activities Definition and Significance of Social Selling Picture this: the age-old salesperson knocking on doors, making cold calls, and pushing products onto disinterested... 
by Marc van Waasbergen | Aug 1, 2023 | Sales and Marketing, Sales optimization
Recommendations Are Key For Successful Social Selling Introduction Recommendations play a significant role in influencing people’s choices, with 8 out of 10 individuals being influenced by reviews. In today’s digital age, where information is readily...